The hottest Jingdong double 11 war report on Novem

2022-09-19
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Jd.com's "double 11" battle report: on November 1, the consumption in cities below the fourth tier increased fiercely by more than 100%

release date: Source: upstream · Chongqing business daily

since the "11.11 jd.com global goodies Festival this year on October 18, so every face has an irreplaceable unique charm" opened the pre-sale, the popularity has not decreased. In more than ten days, consumers in big cities and small towns have chosen hundreds of millions of goodies, The consumption atmosphere is gradually warming up

during the "11.11 global goodies Festival" this year, jd.com launched Super 10 billion subsidies, 100 billion discounts, 1.2 billion low-cost goodies and 200million reverse customized products, and promoted consumption upgrading through innovative supply by creating three strategies: Super Shopping feast, supply chain integration and innovation, and benefiting sinking emerging markets, not only allowing users in first and second tier cities to enjoy the ultimate shopping experience, It also brings low-cost goods and high-quality services to more consumers in small and medium-sized cities

as of 24:00 on November 1, JD big data showed that Beijing, Shanghai, Shenzhen, Guangzhou and Chengdu became the five cities with the highest order amount on the first day; In terms of growth rate, Huangshan, Jingmen, Xinyu, Nanping and Sanmenxia are in the forefront. Throughout the day on the 1st, the overall number of users placing orders in the low-level market increased by 104% year-on-year, and 72% of the new users placing orders came from the low-level market

big brands, new products and popular models are favored

on November 1, the top 10 single products sold by JD home appliances are all 55 inch and above products. As of 12 noon, the turnover of 70 inch and above large screen TVs has increased by more than 300% year-on-year. As of 12:00 p.m., the turnover of replacing old air conditioners with new ones has increased by six times year-on-year, among which the turnover of primary energy-efficient air conditioners has increased by four times year-on-year

household appliances representing a higher quality of life are hot sellers. Cross doors and multi door refrigerators account for 50% of the turnover of refrigerators. Washing and drying and mother and baby washing have become the new mainstream functional options of washing machines. By 12 noon, the turnover of IH rice cookers had increased by 100% year-on-year

Jingpin home appliances customized through c2m have become a hot spot among consumers on November 11 this year because they are more suitable for consumers' personalized needs for functions. As of 12 noon on November 1, the turnover of Jingpin home appliances has accounted for 15% of the overall turnover of JD home appliances

on November 11 this year, intelligence is still a popular product for consumers to buy. In the first day of sales, the turnover of Huawei, Yijia, oppo, Lenovo and vivo all increased by 200% year-on-year, of which China guarantees the cleanness of the lifting shaft; It sold the 5g version of mate 30 series, with a turnover of more than 100 million in one minute, and won the first place in the 5g sales list

in PC and tablet product categories, the sales volume of thin and light notebook computers increased by 206% year-on-year, the turnover of reverse customized products in PC category increased by 8 times year-on-year, and the sales volume of high-performance designer desktop products this year increased by 10 times year-on-year

consumption is gradually upgrading, from buying physical goods to enjoying services

service consumption represented by health, automobile, tourism and insurance also leads the upgrading of structural consumption of the whole people

throughout the day on November 1, the total number of inquiry orders of JD Internet hospital increased by 30 times year-on-year, and the transaction amount of imported self operated health products increased by nearly 7 times year-on-year. The increasing consumption demand for health care has also driven the turnover of nourishing brand xiaoxiandun to increase by 391% year-on-year, and the turnover of Tongrentang to increase by 132% year-on-year; Jd.com overseas direct mining bird's nest set a new sales record, with full day sales three times that of October

as of 12:00 noon on November 1, the transaction volume of traditional Chinese and Western medicines in JD pharmacy exceeded that of the whole day last year, with a year-on-year increase of nearly 7 times in the category of Invigorating Qi and nourishing blood, and a year-on-year increase of nearly 200% in the category of cold and cough; The turnover of dental service commodities of consumer medicine increased by 18 times year-on-year; Among them, in terms of household medical devices, the whole day transaction amount of Yuyue brand exceeded 10 million

on the first day of November 11 this year, the turnover of jd.com's automotive supplies increased by 50% year-on-year, the turnover of engine oil increased by 100%, the turnover of on-board refrigerators was 6.4 times that of last year, the turnover of on-board household appliances increased by 142%, the turnover of automotive charging equipment was 20 times that of last year, the turnover of auto repair tools increased by 450% year-on-year, and the turnover of car washing machines increased by 136% year-on-year

the real "big deal" came to the fore in the promotion. On November 1, the turnover of new cars on jd.com platform increased by 118% year-on-year, and jd.com real estate sold five villas on the same day; The turnover of jd.com auction on the 1st day increased by 318% year-on-year, successfully auctioning 126000 beautiful numbers and 1288000 rare watches

great promotion has driven the hot sales of travel products. On November 1, Sanya Haitang Bay Sheraton batch experiment: the turnover of sample stores with the same parameters increased by 6.4 times month on month, the turnover of air tickets from China to Macao increased by 10 times year on year, and the turnover of travel photography increased by 110% month on month

insurance demand also increased. On November 1, the total amount of insurance provided by JD Allianz property insurance exceeded 5.6 billion, and the premium income increased by 9 times year-on-year. Among them, in terms of personal accident and health insurance, travel insurance, product after-sales and consumer protection, JD Allianz global travel insurance has also become a star product of consumer concern

tap the potential of low-level market to stimulate high-quality consumption vitality

small and medium-sized cities have gradually become a new driving force for consumption upgrading, and JD's Omni channel sinking is also meeting the broader consumption demand of low-level market

on November 1, the sales of large screen TVs over 65 inches in the county and town market increased by more than 200% year-on-year, and the sales of large capacity refrigerators with a capacity of more than 500 liters and washing machines with a capacity of 10 kg or more accounted for nearly half. JD home appliance stores, represented by Midea Moby Dick and oaks Jingfu, specially provide air conditioners, which has driven the sales of air conditioners up sharply, and pushed the sales proportion of primary energy-efficient products of wall mounted air conditioners up to 68%, and frequency conversion accounts for more than 75%. The consumption upgrading of air conditioners in the low line market is also reflected in the fact that the sales volume of high-end airless cabinet air conditioners has reached 25 times of the average daily sales. County and town market residents pay more and more attention to drinking water health, and the turnover of water purification products is 8 times higher than that of the same period last year

the offline stores of five-star appliance, which is strategically invested by jd.com, will open the 11.11 promotion in advance in combination with the internal purchase meeting of members, relatives and friends from October 25. As of 12 noon on November 1, the sales of wanzhentong Township stores focusing on the sinking market had increased by 122% year-on-year

as jd.com's social e-commerce platform, jd.com officially accessed the first level entrance on October 31. Less than an hour after the opening of the "national jd.com day" on the same day, jd.com's sales volume exceeded 1million 3 hydraulic universal material testing machine hydraulic system connection orders, and a total of nearly 60million products were sold throughout the day. Among the single users, female users account for 62% and post-90s users account for 53%; New users from online cities accounted for 74% of new users of Jingxi on that day, and new users of Jingxi also accounted for 42% of new users of jd.com on that day. In terms of popular goods, the number of orders directly supplied by the factory increased 16 times month on month. 2.93 million pieces of bamboo pulp pumping paper from Chengdu paper industry belt were sold throughout the day, 500000 dishwashing towels from Yiwu industry belt were sold throughout the day, and more than 1million bags of soft toast bread from Fujian Quanzhou food industry belt were sold throughout the day

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