2016 half seawater and half flame of the hottest i

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2016 of intelligent hardware: half sea and half fire

Abstract: a wide range of intelligent products began to flow into our lives. They were applauded and ridiculed. Some of them sold out and others were ignored. How did they fare in the past year

in 2016, you or the people around you in the Internet industry should have at least one intelligent hardware product? Smart watches, smart bracelets, smart toilet covers, smart glasses... A wide range of smart products began to flow into our lives. They were applauded and ridiculed. Some of them sold out and others were ignored. How did they fare in the past year

popular fried chicken in the smart trend

search tmall for the keyword "smart" and 340000 related products will appear, including 716000 related products in JD

(Figure: market conditions of several major smart products)

smart bracelets are almost the first and most popular smart products to enter the market. Xiaomi bracelet, which entered the domestic market earlier, was priced at 79 yuan, which quickly cleared the obstacles to product popularization. According to the official data of Xiaomi, the sales volume of Xiaomi bracelets in 2015 has exceeded 12million

although smart watches are not as popular as bracelets, they have received a lot of attention, especially after apple and other companies joined in 2015. In the global wearable device shipment ranking released by IDC, Apple has been following Fitbit, occupying the second largest wearable manufacturer in the world

smart home is also a product type that has been noisy. Floor sweeping robots and smart toilet covers have become popular. Search jd.com for "sweeping robot" and you can get 790 related products, of which the one with the highest sales volume has accumulated more than 84000 evaluations; The data of the smart toilet lid that was hyped by the "rush to buy toilet lid event" is also good. In 2016, the sales of smart toilet covers of several bathroom brands doubled or even tripled, but in fact, the penetration rate of smart toilet covers in China is only about 1%, which still has a large market space

in 2016, intelligent entertainment devices invaded the market with the attitude of "crazy pulling cool and blowing sky". VR glasses of Sony, Samsung and other brands began to appear gradually, and even HTC, which is difficult to sell, has taken advantage of VR products to show signs of recovery. According to statistics, by november2016, the sales of HTC vive VR glasses had far exceeded 140000 sets. Xiaomi, which wants to get involved in any field, sold nearly 300000 VR glasses in 20 days after it released VR glasses in august2016

of course, at present, the most "favored" in the field of VR glasses in China is the storm magic mirror. At the end of 2016, the official of storm magic mirror said that its hardware sales had exceeded 2million units, with a market share of more than 80% in jd.com. Users spent more than 30 minutes a day, and monthly active users exceeded 1.5 million. It is expected that the sales volume of storm magic mirror will exceed 10million units in 2017

embarrassment and helplessness beyond the scenery

despite the outstanding achievements of several "popular models" mentioned above, the foam, embarrassment and helplessness of the smart product market have gradually begun to emerge. Yibang power has noticed several characteristics of the current smart product market:

first, pseudo intelligence. A developer of intelligent products said that at present, most of the relatively popular intelligent products, including smart wearables and smart homes, are still at the level of electronic display, record analysis and simple identification

"in a strict sense, there is an essential difference between electronization, automation and intellectualization. At present, many intelligent products on the market are not really intelligent, but they can cultivate people's intelligence awareness and screen out real consumer needs in the process of marketization." Said the above developer

the second is "pseudo demand". This is the question that many intelligent products are being questioned at this stage. Taking the smart bra as an example, the smart bra with various functions has been given a strong sense of science and technology in the publicity of making full use of computer technology to preset various parameters, automatically measure and control the experimental machine. For example, sports bras can monitor the wearer's life through data accumulation and customize private sports programs; The social smart underwear is quite interesting, and can be remotely controlled by the remote app; There are also smart underwear specially designed for women's plasticity, which can be monitored at any time through flexible sensing devices. 1. If there is a large gap, it can measure whether women have hunched back, bent down and other postures, and the wearer can adjust their posture at any time

however, novel smart products, including smart underwear, smart insoles, smart rings, etc., all face the same question: do they really meet the needs of consumers? Are these so-called intelligences really necessary? Many insiders said that new intelligent products mostly rely on curiosity hunting to open the market, and whether they can withstand the test of the market still needs to be observed

third, the offline market is worrying. Unlike most industries that focus on offline channels, smart devices are like a duck to water in the online channel and relatively poor in the offline channel

according to the data, the overall online sales of wearable devices in China account for about 90% of the overall market. At the same time, the online market price and offline market price are also increasing. The online market price rose from 733 yuan in 2015 to 1199 yuan in June 2016, and the overall average price in 2016 was about 1200 yuan; The offline market continued to decline slowly, from 293 yuan to 257 yuan

why has the e-commerce channel separated from experience become the main channel for intelligent products? A virtual reality experience Pavilion operator told Yibang power that overseas smart device experience pavilions charge experience fees and are still struggling to survive; There are great differences in the payment habits of domestic consumers. In order to collect experience fees, it is difficult to generate sales. Therefore, the offline promotion of smart devices will mostly choose brand counters in shopping malls, and irregular shopping malls and exhibitions

it is noteworthy that e-commerce platforms that aggregate many brands have begun to set up experience stores for smart device brands. In november2016, JD opened its offline concept Smart Life Museum in Shanghai. Users can go to the experience store to directly experience smart boxes, smart watches, smart body scales, etc. On the one hand, it allows users to experience the products in person. At the same time, it can also be used as a warehouse distribution transfer station for intelligent products, supplemented by after-sales service

in fact, both brands and platforms understand that the role of experience stores is not to increase sales, but to improve the cultivation of consumer awareness and the establishment of brand image. Feng Wei, the person in charge of JD Smart Life Center, once said frankly that he hoped that users would be familiar with the concept of smart life by means of offline experience, promote the two-way flow of information between enterprises and users, and make the smart device industry mature

future intelligent industry: breaking the barrier between hardware

how on earth should the intelligent industry mature

zealer founder Wang Zhili pointed out sharply, "if the problem of data service unification in the cloud cannot be solved, intelligent devices will never emerge." He believes that the biggest problem of intelligent hardware breakthrough is that the hardware data of various brands are not consistent to better maintain the height of vertebral body during healing, and the cutting, measurement and experiment of data recording samples should be carried out continuously, lacking accuracy and integrity, resulting in the failure of data to create deeper value

senior executives of a speech recognition technology enterprise deeply agree with this view, "That's why baidu can make a robot that can defeat human beings. It holds a large amount of data in all aspects. Taking health devices as an example, only by connecting the vital signs at the time of exercise with those at other times can we truly do comprehensive intelligent health analysis and management. A single device record can't create medical value at all. In the future, we may need a cloud company to do the final connection of data."

caihongyan, the founder of IOT port, believes that the above problems can be solved by establishing a unified description and annotation of the intelligent hardware service layer. "Build an open basic platform, so that any device can enter without barriers, so that consumers' choice of intelligent hardware will no longer be kidnapped by brands." He further explained that the unification of the service layer can not only realize the interconnection of devices, but also realize the sharing of functions and services

some experts predicted that by 2020, the global IOT market space will reach US $14.4 trillion, and the interconnected smart devices will exceed 20billion. More insiders said that the future IOT will have the opportunity to replace the Internet. "All smart devices will gradually accumulate users' preferences, cooperate with each other and achieve complete intelligence."

imagine that at 12 o'clock in the night, you are still holding Yin and Yang masters in your hands and playing like glue. At this time, the smart bracelet that monitors your physical condition sends out a warning: it's time to sleep, dead ghost. You rubbed your eyes and said to the little secretary: Please wake me up at seven tomorrow morning, and then lie down. However, you are still in the excited state of the game and can't sleep. At this time, the smart pillow automatically plays soothing music to calm you down gradually. When you are tired, you finally fall asleep and the lights in the room go out automatically. That is the intelligence of the future

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